Scaling Revenue. Strengthening Channels.

Driving Profitable Growth.

K.D. Mason Advisory Services helps CPG grocery and beauty organizations unlock growth across complex retail and professional channels.


I partner with leadership teams to fix what’s not working, accelerate what is, and build commercial engines that scale. 

Who We Help

  • CPG Grocery/Refrigerated/Frozen, Beauty & Personal Care Brands

  • CPG Companies (Emerging to Enterprise)

  • Private Equity Portfolio Companies

  • Distributors & Multi-Location Retailers

What We Do

1. Revenue Growth & Go-to-Market Strategy

I help companies redefine how they win in the market.

  • Channel strategy (Retail, Salon, Distributor, Omnichannel)

  • National account strategy & JBP development

  • Market expansion (U.S., Caribbean, multicultural segments)

  • Pricing, promotion, and portfolio strategy

       2. Sales Force Effectiveness & Leadership

       I build and optimize high-performing sales organizations.

  • Sales structure & coverage models

  • Talent development & performance management

  • Fact-based selling & retailer engagement

  • Sales process discipline and forecasting

3. Trade Spend & Profit Optimization

I ensure your investments actually drive ROI.

  • Trade strategy & budget allocation

  • Promotional effectiveness & ROI analysis

  • Margin improvement initiatives

  • Financial discipline across large-scale trade budgets

4. Channel & Distribution Optimization

I turn distribution into real sell-through growth.

  • Eliminate diversion and channel conflict

  • POS data strategy & secondary scanning implementation

  • Distributor strategy & performance management

  • Retail execution and shelf strategy

5. Turnarounds & Growth Acceleration

I help companies regain momentum and scale fast.

  • Diagnose stalled or declining businesses

  • Rebuild customer relationships (top-to-top)

  • Align Sales, Marketing, Finance & Supply Chain

  • Execute against clear, measurable growth plans


Why K.D. Mason Advisory Services

  • Proven Operator:  Oversee $100M–$800M+ businesses across the CPG grocery, frozen/refrigerated and beauty industries

  • Channel Expertise: Deep experience across salon, retail, distributor, and omnichannel ecosystems

  • Execution-Focused: Strategy + hands-on implementation

  • Data-Driven: Insights → Action → Measurable Results

Engagement Model

I partner as a Strategic Advisor or Fractional Commercial Leader, including:

  • Fractional VP/SVP of Sales

  • Go-to-Market Advisor

  • Commercial Due Diligence (PE-backed companies)

  • Short-term transformation or turnaround engagements

© 2026 K.D. MASON ADVISORY SERVICES, LLC